There is a certain level of stigma that is associated with having the exam. That is ridiculousness that has been propagated by an uninformed public and needs to be changed.
Mike Rowe, has agreed to have this rather intimate procedure filmed to ensure that men see how easy it is. As the host of Dirty Jobs, there are few things that have not been seen by the host. He is a personality who has worked for a very long time to share new areas of concentration and focus for Americans who wonder what different occupations would be like.
Awareness of this important condition is something that needs to be shared in as many locations as possible. Mike Rowe will have the exam in a live stream on YouTube, the entire commercial is a mere 2 minutes and 10 seconds, but in that time it could change the lives of anyone who sees it.The creative ad agency of Erich and Kallman is behind the advert and is working on raising awareness. Rowe has the exam from his real doctor and is sharing an intimate moment of his life to show how painless this process is.
How Common is Prostate Cancer?
Numbers do not lie, around 161,360 new cases are diagnosed each year. Around 27,000 men die of it every year. This is the most common form of cancer aside from skin cancer out there. The key to survival is early detection and it is something that needs to be looked for after the age of 40 in men.
Many people are being diagnosed with prostate cancer every year and many celebrities are jumping on the bandwagon to ensure that early detection is the norm and not the exception.
Mike Rowe had a friend who was diagnosed with the cancer which is why he agreed to be a part of the advertisement. Who better to share the gospel of early detection than Mike Rowe? With early detection there is a huge difference in those who live and those who die.
Natalie Sakai, the founder of Contagious LA commented, “This advertisement was very important to me because my dad had Prostate Cancer and was cured because of early detection. Sharing the message and informing men all over the country is super important to make sure that more lives are saved. As the founder of Contagious LA, I could not be more pleased to see this kind of message going out to the masses.” This advertisement is one of the many steps towards informing and sharing this important message with men across the country and making the difference between life, complex treatments, and death.